Understand your customers and prospects life stage behaviors.
PersonicX is a household-level segmentation system including 70 clusters and 21 life stages. The PersonicX suite allows you to better know and anticipate, your customers’ demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell, up-sell and retention campaigns that are truly targeted, personalized and powerful.
The PersonicX suite includes:
- PersonicX Classic: 70 clusters and 21 life stages comprise this household-level segmentation schema
PersonicX Hispanic: A household-level segmentation schema specific for the Hispanic market
PersonicX Insurance: Groupings of PersonicX Classic clusters based on like insurance tendencies
PersonicX Financial Services: Groupings of PersonicX Classic clusters based on like financial tendencies
PersonicX Geo: A statistically-based geodemographic aggregation for the PersonicX Classic clusters
- About Us
- Mailing Lists
- Data Services
- Market Visualization
- Reputation Management
- Email Marketing
The key to effective market segmentation is the match between the company’s business model and the consumer’s behavior. The 70 clusters that make up PersonicX have been proven to match a wide range of business models.