Identify the Key Consumer Clusters in Your Database with Acxiom's PersonicX Classic

What is PersonicX?

•          A household-level consumer segmentation system driven by Acxiom’s InfoBase-X household data

•          It sees all U.S. households according to consumers’ different stages of life and related purchasing behavior

•          Segments the U.S. into 70 individual clusters and 21 life stage groups

                See a detailed PowerPoint presentation on PersonicX here

Key Features:

•          Built from the actionable marketing universe of   InfoBase-X household data

•          Optimized to recognize consumer differences between households – not just neighborhoods

•          100% coverage for all U.S. households

–        Typical household (HH) match rates between 85–90%

–         Defaulting algorithm to ZIP + 4^® for 100% coverage

•          Ability to predict product-purchase propensity

•          Appends easily to your customer data

•          Fully integrated with the broad consumer behaviors within syndicated data providers

•          Accurately reflects the current, dynamic state of U.S. households and life stages