Intelligent Targeting is a Direct Marketing Agency with unique expertise in driving customer acquisition and retention for our clients.  Through our proprietary targeting resources, coupled with the highly specialized skill and experience of our staff, Intelligent Targeting helps businesses identify their best prospects and communicate with them directly via multiple channels (mail, e-mail, the internet and telephone).  The purpose is to drive traffic by specifically helping clients to acquire and retain the right customers -- those who shop more frequently and spend more per transaction that the average customer. 

We do this through a skilled application of statistical analysis that delivers profiles of our clients' customer segments.  Then we employ statistical models that predict the likelihood of others in our vast consumer database of over 200 million individuals and 110 million households to behave in the same manner.  These databases contain literally thousands of demographic, geographic, lifestyle and behavior dimensions that allow a highly focused view of the customer.  We also provide the same service for firms who market to other businesses. 

Creative:  Our research tells us what buyers are interested in and attracted to.  As a result, when combined with creative that is not only visually attractive and emotionally effective, we're able to deliver marketing communication that is on message and on target.