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Marketing Analytics Model Lift Chart Example
Marketing Analytics Model Lift Chart Example | Predictive Modeling Example - Lift Chart |
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Modeling -- Example Reports The outcome of the Modeling process is a scored universe of prospects in your trade area. They are ranked and depicted in a Model Lift Chart. The Deciles (Verticle Bars) above the line represent those prospects who have a higher probability than random (as represented by the red horizontal line at an index of 100) to behave like the customers after whom they were modeled.In the following example, the prospects who scored in the top 10 percent are over 5 times more likely to respond than a random sample of the prospect population. You would concentrate your list order in the top two deciles:
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