Customer Acquisition. Simplified.

"The key to effective marketing segmentation is the match between the company's business model and the consumer's behavior."

Intelligent Targeting has a unique direct marketing solution for franchise, retail and dealer networks.  Intelligent Targeting uses a process of modeling your network's customer database to develop both a list of qualified prospects and a profile that analytically describes your customer and details exactly who they are.  We will use one of two methods to develop your marketing program depending on your companies needs. 

1. PersonicX Classic Profiling and Segmentation

·         A household-level consumer segmentation system driven by each households data

·         It sees all U.S. households according to consumers’ different stages of life and related purchasing behavior

·         Segments the U.S. into 70 individual clusters and 21 life stages

2. Predictive Data Modeling

·         Profiling (Descriptive Statistics): A composite description of your customers by identified clusters that are separate and distinct

·         Modeling (Predictive Statistics): The use of advanced mathematics and statistics applied to known consumer data and your customer data to identify interactions and ultimately, predict the likelihood of someone behaving in a certain way.

Using either method Intelligent Targeting then creates a direct marketing plan for your company that targets prospects that are most likely to behave in a certain way… Purchase Your Companies Product or Service. 

Placing Orders is Easy

Intelligent Targeting will create a personalized web page for your dealer, franchise or retail locations to use.  This page allows your locations to use this highly superior marketing technology without having to pay the high prices that are typically included with this type of program.  Call (813)868-7800 to learn how we can help to grow your business.

"This process allows the company headquarters to design marketing programs that will work for each location while still allowing the independent locations to have ordering control and payment obligations.  My franchise loves the easy ordering and payment system."  -- Gary Havener, President of Spectrum Home Services of Florida