Customer Acquisition. Simplified. 

Targeting intelligently is so important to the marketing process that we named our company after the concept.  However, it alone does not bring you more sales.  Leveraging knowledge gained from our data-driven targeting to create appropriate visual design and messaging is the rest of the story.  

We bring together some of the best graphic designers and copy writers in the country to work on your direct marketing campaign. 

These are professionals that have been recognized for success at their craft.  Their visual impressions are stunning and their wordsmithing the finest.  But they know their goal is to help you craft your offer in a way that grabs the attention of your customer and to move them to act -- to call you, e-mail you, visit you, to place an order on your site -- any combination of ways. 

For all creative design we will employ our time-tested "A - Trey" process -- Audience, Attention, Action.  

 Audience:

• We start with information generated by our Marketing Analytics process and use it to understand:
  • Who are we trying to reach
  • What kind of offers do they respond to
    
  • What they have purchased and how recently have they done so
  • What they read and where their interests lie
  • Why they seem to behave the way they do
  • How they have been reached in the past
  • How have they reached you (visit, phone, internet, mail, e-mail)
  • How much have they spent?

  Attention:

• By knowing our audience, we have a better understanding of what offer will be perceived as a benefit, along with subjects, images and words that appeal to their needs, wants and interests.  In short we gain their attention and keep their interest.

Action:

• Last but most important is to move your prospect to act -- that call to action designed to move your target audience to respond to your offer -- to come to your store or office, call you, visit your website with a response or order, or respond to you via e-mail or postal mail.